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Chris has accumulated over twenty years’ experience in sales and marketing strategies, revenue management, e-commerce, production, and artist-relationship management in the theatre and the entertainment industry.
In 2004 he joined Adam in the development and growth of Advance Box Office as Managing Director, developing the business into an award-winning agency focusing on promoting West End shows to the travel trade. Having overseen the sale of Advance Box Office to Encore Tickets he joined Encore as Commercial Director helping the business to gain a 25% market share of West End ticket sales.
At Encore Tickets Chris became a trusted advisor of producers, promoters and venue owners offering marketing strategies, customer insights and analysis that led to the sale of over £1 billion worth of tickets across live entertainment, attractions and the arts to customers across the globe.
Having been a member of the Encore board that secured two rounds of private equity investment, Chris was integral to the successful sale of Encore Tickets to TodayTix in January 2020. He stayed on to lead the integration team that brought the businesses together to form TodayTix Group, where he most recently served as Commercial Director and Vice President of Partnerships.
Chris’s experience in theatre stretches back to his university days where he produced a show involving Mad Frankie Fraser at the Edinburgh Festival and spent a year working as a company manager at Center Stage Baltimore where he had the occasional privilege of driving for August Wilson.